The future of marketing

Everyday, marketing and advertisements bombard our brains with messages. Driving to work, we hear commercials about local restaurants, while watching our favorite TV show, we watch tons of commercials about sales at department stores, and while at the airport, we see ads about luxury cars.

Although we hear or see these marketing techniques everyday, many of us zone them out eventually missing that “important message”.

With this said, what will marketing agencies do in the future to creatively send out a message so that the audience will listen? What will the future of marketing hold?

While many of us know that the essence of marketing is the internet, other trends will start to emerge in order to communicate a message that will be heard.

According to a recent study conducted by Anderson Analytics, marketing in 2008 with focus more on marketing concepts like “green marketing”, an emerging concept that 32% of 1700 marketers surveyed for the study believe was one of the trendiest marketing buzzwords. The study also found that 88% of marketing executives believed that baby boomers would be the top target audience for marketers in 2008.

Dilip DaSilva, founder of Exponential, believes that while there is a shift from marketing on TV to online, marketers will focus on online branding campaigns with more measurements and results in order to “guide their future media allocations” online.

Another trend that will continue to emerge is online virtual worlds where advertisers create environments on the internet to target their audience. One example is Coke Studios, an online community where Coke drinkers can go online and mix music.

Through many articles, studies and opinions, I think it is easy to say that the utilizing the internet is a tool that marketers will use for the next 10 years.

After that, what will marketers think of next?

The paperless resume

So, we all know the importance and Web 2.0, the social media press release and new internet tools that PR pros should use to send out that important client message.

During my recent online quest to find out as much information as I can about the social media press release, I stumbled upon some more paperless ways to communicate a message. This time however, it is the PR pro communicating him or her self: the social media resume, or the new paperless resume.

In a blog by Bryan Person, some guy who works for monster.com, his reaction to the new social media resume “declares the death of the traditional resume” and he explains that using social media resumes provides so many things paper resumes don’t.

So how does this social media resume work and what can it provide?

According to blogger Christopher Penn who coined the term social media resume, start by using a blog that offers everything a traditional resume would. In his sample resume online, hosted by googlepages, Penn starts off with his welcome message as a video from youtube and provides a biography, contact information, links, a gallery of work and paper resumes available in pdf.

Believe it or not, it is time for the social media resume and the death of the traditional resume has come. Just like the social media press release, this resume is up-to-date, provides more information, is easy for the readers to view, will evolve over time and is environmentally friendly.

Good bye paper, hello social media resume.