In my previous blog about Web 2.0, I mentioned the social media release (SMR): today, and tomorrow’s, press release. The SMR is currently receiving attention, and more and more companies are starting to use them.
Unlike the traditional press release that millions of PR pros have been using for the past 100 years, this press release offers more for the average journalist and contains modern ways on how to get your message out.
So how do you make a social media release?
Well these tips below will not only help develop the media release but also make it successful.
1. Use the right language.
Just like traditional press releases using the right descriptive wording helps to catch the reader’s attention. Now, writing the precise language helps the release be found through search engines. Instead of the importance of a press release being delivered, know it is important for it to be found.
2. Be brief and pithy.
Write facts with bullet points, use bolding for headlines and be brief with the content. This makes it easier for the reader to read and also enhances search engine optimization(SEO).
3. Embed multimedia.
According to Laura Sturaitis, Senior VP for BusinessWired, incorporating videos, pictures, audio and motion into the press release provides reporters with more than just words. It offers readers the ability to interact and receive more than one message.
4. Provide links.
It’s simple, putting links in the release is another non-linear way for the reader to receive information. Links also help increase SEO.
5. Utilize social search engines.
Search engines like Technonrati, make releases readily available and discoverable. Use Technorati tags in the release to help increase “findability” in any search.
For more information on how to right a social media release visit Shift Communications or download this template.
No comments:
Post a Comment