The future of marketing

Everyday, marketing and advertisements bombard our brains with messages. Driving to work, we hear commercials about local restaurants, while watching our favorite TV show, we watch tons of commercials about sales at department stores, and while at the airport, we see ads about luxury cars.

Although we hear or see these marketing techniques everyday, many of us zone them out eventually missing that “important message”.

With this said, what will marketing agencies do in the future to creatively send out a message so that the audience will listen? What will the future of marketing hold?

While many of us know that the essence of marketing is the internet, other trends will start to emerge in order to communicate a message that will be heard.

According to a recent study conducted by Anderson Analytics, marketing in 2008 with focus more on marketing concepts like “green marketing”, an emerging concept that 32% of 1700 marketers surveyed for the study believe was one of the trendiest marketing buzzwords. The study also found that 88% of marketing executives believed that baby boomers would be the top target audience for marketers in 2008.

Dilip DaSilva, founder of Exponential, believes that while there is a shift from marketing on TV to online, marketers will focus on online branding campaigns with more measurements and results in order to “guide their future media allocations” online.

Another trend that will continue to emerge is online virtual worlds where advertisers create environments on the internet to target their audience. One example is Coke Studios, an online community where Coke drinkers can go online and mix music.

Through many articles, studies and opinions, I think it is easy to say that the utilizing the internet is a tool that marketers will use for the next 10 years.

After that, what will marketers think of next?