Color PR purple

Rocktober. We have all heard the word at least 100 times within the last week and we all know exactly what it means: the Colorado Rockies winning streak completely “rocking” the month of October.

Just last year this time no one would have ever thought that the Colorado Rockies would be in the running for the MLB World Series. And in October 2006, Colorado Rockies public relations coordinators were starting to develop campaigns to increase fan base for the 2007 season. Now, the PR pros for the Rockies can continue working on the current season and increase fan base, hopefully, for the World Series.

In case all you PR majors that are interested in pursuing a career in sports PR were wondering, the current PR team for the Rockies are: Irma Thumim, Rich Rice and Matt Chisholm.

So what exactly are these PR coordinators doing to maintain the Rockies’ name in the public and color Denver purple?

Currently, the purple PR team is pitching press releases announcing the game dates, winning stats and other important information in order for the media to inform fans. With the Rockies scattered through out almost every newspaper in the nation, this is an important time to pitch to the media.

Also, the PR team has worked with local politicians to encourage the support of the baseball team. According to the Denver Post, Gov. Bill Ritter and Mayor John Hickenlooper announced that tomorrow is Colorado Rockies Purple Tuesday, where everyone in Colorado wears purple. These politicians also officially named LoDo 21st street “Rockies Road”, to remind “denverites” that they are in Rockies country.

With the Colorado Rockies name currently in every newspaper and on every TV in America, I wonder what the team’s PR coordinators will do next to continue the Rockies’ publicity. I only hope that they continue to pitch releases announcing the success of the team and seek publicity for the 2008 season.