Recently, a new marketing trend has emerged. Instead of the typical advertising through commercials or magazine ads, or product placement, marketing firms are now starting to focus on a new kind of tool: trade show marketing.
Whether it is exhibiting at medical trade shows, health and fitness trade shows, RV trade shows, or spa trade shows, more and more marketing agencies are devoting client time and money into conferences and expos all over the world that result in success.
Why?
First, what better way to build client positioning and reach out to the media than debuting at exhibitions that fit your client’s products and services? Trade shows reach out to specific target audiences, show-off products for demonstration and allow companies to view competitors and network with experts within a specific industry.
According to TSNN.com, there are more than 15,000 trade shows across the nation showcasing products within over 100 different industries. Media attend shows visiting booths in order to write about the latest and greatest products within the industry allowing PR pros to pitch directly to interested publications. Also, trade shows provide pre and post-show lists offering marketing firms a chance to advertise to attendees before and after the expo.
So all you marketing pros, jump on the marketing band-wagon. Now is the time for trade show marketing.
Other Trade Show links
Trade Show Week.com- a website offering trade show directories, news and tips
National Product Insider.com- an article providing tips on how to save money
Springfield Business Journal- another article offering insight into the trade show world
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