In today’s world, many business leaders and entrepreneurs constantly confuse the meanings of two very important, and now, co-dependent words: public relations and advertising.
According to the Public Relations Society of America, PR can be defined as an ongoing campaign to ensure a company, organization or product maintains a strong public image. The online dictionary defines advertising as a paid form of communicating a message by the use of various media.
As a public relations student at CSU and public relations intern at a local marketing company, HuebnerPetersen Marketing, I am starting to realize and understand the meaning of each term. Also, I believe that utilizing public relations and advertising within one firm will help lead to successful campaigns.
Just 20 years ago, marketing agencies and public relations firms were competing. Now, it seems as though public relations is rising, advertising is falling and agencies are realizing the importance of collaboration.
CEO of Edelman PR Worldwide said, “It’s the end of the era of advertising domination. Today, great brands are built with PR.”
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2 comments:
Hey Candace,
The new season doesn't start until mid-February. Here is a link to the description of some of the new castmembers characters...http://spoilerfix.com/lost.php
It also has a minor spoiler on who the first epidsode will be centered upon.
-Dave
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