In an article on Entrepreneur.com, author Mark Nowlan explains how news releases are now being posted online in blogs to attract a more diverse audience, causing many people to ask: are traditional press releases dieing?
So are they taking over the way PR firms are distributing information? Will press releases soon become only accessible online?
My answer: No.
Why? Because PR blogging is like online journalism, it merely adds yet another form of communication to the mix.
Although I believe press release blogs are a more modern way of distributing information about a particular company than traditional press releases, I do not believe they will take over news releases entirely. These blogs only add to the tools that public relations practitioners can use and there are many reasons why.
First, they help expand target audiences. Putting press releases online reaches a different, diversified audience than normal press releases, essentially killing two birds with one stone. As PR practitioners, we rely on the media to distribute client press releases in order to gain publicity. However, with blogs, the PR community now has control over who receives the information.
Next, I believe that web press releases can distribute information in a way traditional releases can not, by using multimedia. With these blogs, writers can now enhance news releases by using videos and photos to make the news more credible, by using hyperlinks that send readers to company background information, or by using audio to distribute quotes from the CEO or President of the company.
Finally, adding press releases in blogs is free and easy. By simply starting a blog, posting press releases and updating it weekly, information can be communicated by the click of a button.
To help those PR pracitioners wanting to post releases online, below are a list of distribution sources:
PRWeb.com
PRNewswire.com
Webwire.com
PRLeap.com
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