"The Real World: PR"

While the end of the first month of school approaches upon us, I am starting to catch myself daydreaming about the most random things possible while professors are talking about important things I should be listening to. But let’s face it, we all do it.

I think about what I am going eat for dinner: ravioli with marinara or a bean burrito with cheese. What ridiculous, yet addicting, reality TV shows I will watch later: “Rock of Love” , “The Real World: Sydney” , or re-runs of “I Love New York” . And, most importantly, I think about what tomorrow will bring: more daydreaming or productiveness.

Today, however, was an unusual day. I started to thinking about my blog and what public relations trends and topics I could discuss this week. I wanted to make today’s blog simple and easy with a touch of my own personal knowledge on the subject. So here goes.

During my internship, I learn something new everyday that sometimes I don’t learn in class. I watch my boss, who did PR for 48 Hours, worked for some of the top PR firms in the nation and has won many PR awards, perform daily rolls as a practitioner and I see how herself, and her clients, succeed.

With knowledge gained from my PR internship and after reading blogs about succeeding in PR, including an article by fellow blogger Kami Huyse, I have created a couple tips that might not be taught through a PR class.


*Ask questions.
Many people think asking questions shows a sign of weakness, however; I believe it shows a sign of interest.

*Be the media.
Not only is it important to be friends with the media, it is also important to think like the media. Also, keeping track of every article your client is mentioned in, helps in learning which media to target. Cision, which was once called Bacons, is a public relations practitioner’s best friend.

*As a public relations professional, be confident and be able to back it up.
Public relations practitioners are attempting to build or recreate client’s images so the image of the actual practitioner needs to be credible as well. Having confidence in yourself and your campaigns can lead to success.

Although my skills and familiarity in the PR field are amateur, I hope these couple tips are helpful to some of those daydreamers out there.

Have any PR and marketing ideas or topics that you would like me to discuss? Please let me know!